- ✦ Brand Elevation
Dotch Leather UK
Dotch Leather is a UK-based premium leather accessories brand known for handcrafted products built on quality, durability, and timeless design.
As the brand expanded globally, its ecommerce experience needed to reflect the same level of craftsmanship and trust as its physical product.
Mayday Internet was engaged to rebuild the Shopify experience — aligning design, performance, and conversion with the brand’s premium positioning.
Dotch Leather UK
Premium Leather Goods
United Kingdom
Shopify
3 Weeks
- ✦ Experience Gap
Generic
Store Constraints
The existing Shopify store was functional, but failed to communicate premium value or support a seamless buying journey.
Key Issues:
- Generic theme lacking brand distinction
- Friction within the purchase journey
- Plugin-heavy architecture slowing performance
- Weak product storytelling
- Limited product differentiation
These gaps reduced trust and weakened the overall buying experience.
- ✦ Business Risk
Conversion &
Trust Risks
For a premium brand, ecommerce experience directly influences perception, trust, and conversion.
What Was at Stake
- Reduced conversion due to trust gaps
- Lower average order value
- Performance penalties from excessive apps
- Inconsistent brand perception
- Increased operational complexity
The challenge was not visual — it was experiential.
- ✦ Experience Strategy
Conversion
Focused Structure
The store was restructured to create a clearer, more confident purchasing journey aligned with premium expectations.
Key Improvements:
- Simplified navigation and hierarchy
- Stronger product storytelling
- Clean, distraction-free layouts
- Mobile-first experience optimisation
The new UX emphasizes clarity, trust, and product value.
