✦ Premium. Rebuilt Right
Dotch Leather UK
Dotch Leather is a UK-based premium leather brand with a global customer base. Their Shopify store didn’t reflect the quality of their product — we rebuilt it from the ground up to fix that.
Key Results
−22% Bounce
+18% AOV
−30% Tool Costs
Dotch Leather UK - Modern Bags. Timeless Appeal.
Overview
Rebuilding a premium UK leather brand's Shopify store from the ground up — replacing a generic theme with a conversion-focused, brand-aligned experience, in 3 weeks.
Dotch Leather
Premium Leather Goods
Shopify (Full Rebuild)
What the Rebuild Actually Delivered
Three weeks after relaunch, the store was performing measurably better — on every metric that matters for a premium ecommerce brand.
−22% Bounce Rate
Visitors stayed longer, explored more, and dropped off far less than before the rebuild.
+18% Avg Order Value
Personalisation features and improved product pages drove higher spend per order.
−30% Tool Costs
App and plugin consolidation cut ongoing software costs by nearly a third.
Store Didn't Match the Brand
The store was functional — but only just. A generic theme, bloated plugins, and a clunky buying journey were quietly killing conversions and undermining the brand’s premium positioning every single day.
Generic Theme
The off-the-shelf design didn’t reflect the brand’s premium quality — first impressions were failing.
Buying Friction
Unclear navigation and a disjointed journey made it harder than it should be to purchase.
Plugin Bloat
Too many heavy plugins were dragging down performance and slowing page load times.
Every Layer Was Rethought
We didn’t apply surface-level fixes. The entire store structure, UX flow, theme code, and feature set were rebuilt with one goal — a premium experience that converts.
UX & Structure
Full site architecture and user journey redesigned for clarity, trust, and conversion.
Custom Theme
Bespoke Shopify theme built from scratch — no templates, no compromises on brand feel.
Personalisation
Custom product personalisation features added to increase AOV and customer satisfaction.
Performance Fix
Plugin bloat removed and codebase optimised — faster load times, cleaner stack.
Marketing and Lifecycle Setup
A great store design alone doesn’t grow revenue. We layered in the marketing infrastructure — email flows, analytics, and a leaner tech stack — to make sure the store keeps working after launch.
Email Flows
Welcome series, abandoned cart recovery, and post-purchase sequences — all set up and live.
Analytics Setup
Marketing and performance tracking configured for full visibility into what drives revenue.
Cleaner Stack
Redundant apps removed and replaced with a leaner, faster, more cost-efficient setup.
Leaner Stack, Better Results
Every tool kept or added had to earn its place. The result is a leaner, faster, more maintainable stack.
Shopify
Core ecommerce platform — rebuilt with a fully custom theme, no generic templates.
Custom Features
Bespoke personalisation functionality built directly into the theme codebase.
Email Platform
Lifecycle flows configured for welcome, cart recovery, and post-purchase retention.
Analytics Layer
Full tracking setup for conversion, traffic source, and customer behaviour visibility.
Built for Serious Brands
Premium brands can’t afford a store that undermines their product. Mayday Internet builds ecommerce experiences where design, performance, and conversion work together — not against each other.
Brand-First Design
We build stores that look and feel like the brand — not like a template with a logo dropped in.
Performance Focused
Speed and Core Web Vitals are built in from the start — not patched in at the end.
Conversion Driven
Every design decision is tested against one question: does this help the customer buy?
Beyond Launch
We stay involved after launch — monitoring, optimising, and supporting as the store grows.
- ✦ Get Started
Thinking about a similar rebuild?
If your store doesn’t reflect your brand quality or isn’t converting the way it should, let’s talk.
