- Commerce Insights
Ecommerce analytics for better decisions and predictable growth.
We help established ecommerce brands turn data into insight — improving conversion, retention, and revenue through disciplined analysis and measurement.
- Introduction
Analytics That Drive Action
Most ecommerce brands are surrounded by data but lack insight.
Dashboards show numbers, but they rarely explain why performance changes or what actions will improve results. As complexity grows, teams struggle to understand where revenue is coming from, where it is leaking, and what to prioritise.
Ecommerce analytics is the discipline of turning raw data into clear, actionable insight — so decisions are based on evidence, not assumptions.
Mayday Internet helps brands build analytics as a strategic capability, not just a reporting function.
- Analytics Blindspots
Solving the Insight Gap
These challenges prevent teams from understanding performance, prioritising effectively, and making confident, data-driven decisions.
- Unclear conversion and drop-off causes
- Poor visibility into channel ROI
- Inability to identify revenue leaks
- Weak understanding of customer behaviour and retention
- Inconsistent or unreliable reporting
- Data scattered across multiple tools
- Our Approach
Our Analytics Approach
We treat analytics as a decision system.
Audit
- Assess current tracking, data quality, and gaps.
Design
- Define metrics, models, and reporting structure.
Implement
- Set up tracking, integrations, and pipelines.
Analyse
- Generate insights and identify opportunities.
Activate
- Turn insights into actions and experiments.
Proof - Insert Case Studies
Takes time! (finish at last)
- Analytics Support
Ready to get clarity on your
ecommerce performance?
If you want to understand what’s really driving your revenue — and what’s holding it back — we’d be happy to review your data and suggest next steps.
