✦ Retail Goes Digital
Fazyo
Fazyo is a fast-fashion retail brand from the Kalyan Silks Group, built for a new generation of shoppers. When they were ready to take the brand online, Mayday Internet built their ecommerce platform from zero — on Shopify, in 30 days.
Key Results
+58% Brand Searches
+41% Traffic
+33% Mobile CVR
+26% Repeat Visits
Fazyo - Fast fashion Shopify store
Overview
Launching a fast-fashion retail brand's ecommerce channel from zero — a fully custom Shopify store built for mobile, discovery, and growth, in 30 days.
Fazyo
Fast Fashion Retail
Shopify (Full Rebuild)
Strong From Day One
Within 60 days of launch, Fazyo’s online channel was pulling real numbers — brand search was up, traffic was growing, and mobile conversions were climbing from the start.
+58% Brand Searches
Search queries for Fazyo increased by 58% — the brand became discoverable online fast.
+41% Online Traffic
Site traffic grew 41% in the first 60 days as the store gained organic and direct visibility.
+33% Mobile Conversions
Mobile-first design paid off immediately — a third more mobile visitors completed a purchase.
+26% Repeat Visits
Customers came back — a strong signal of brand resonance and product relevance.
Great Brand, No Online Channel
Fazyo had the brand, the product, and the customer base — but no ecommerce presence. Building from scratch meant getting everything right the first time: brand alignment, mobile UX, fast operations, and a platform that could scale.
No Ecommerce Platform
The brand had no online store — zero digital sales channel despite strong retail demand.
Brand Needed Online Identity
The ecommerce presence had to reflect fast-fashion energy — not feel like a generic store.
Needed Simple Operations
The team needed a store that was fast to update and easy to manage without technical help.
Platform Built for Fashion
We didn’t use a template and call it done. Every element of Fazyo’s store — structure, theme, mobile flow, and catalogue logic — was built specifically for a fast-fashion brand that needed to move fast and look great doing it.
Brand-Aligned Experience
Store design built to match Fazyo’s fast-fashion identity — energetic, visual, and conversion-focused.
Custom Shopify Theme
Bespoke theme built from scratch — no off-the-shelf templates, no brand compromise.
Mobile-First Flow
Shopping experience designed for mobile first — where fast-fashion customers actually browse.
Lightweight & Scalable
Clean, lean build with no unnecessary bloat — fast to load and easy to scale as the brand grows.
Store Ready Before Day One
A store that looks good isn’t enough — it has to run well too. We set up the full operational layer so Fazyo could launch with confidence and manage the store independently from day one.
Product & Collections
Catalogue structured for fast-fashion browsing — organised, filterable, and easy to update.
Email & Launch Flows
Welcome series and launch sequences configured to capture and convert from day one.
Analytics & Tracking
Performance and conversion tracking set up for full visibility into what’s driving growth.
Stack Built for Fashion
Every tool chosen had a clear job. No bloat, no unnecessary apps — just the right stack to launch fast and run clean.
Shopify
Core ecommerce platform — custom theme built specifically for Fazyo’s brand and audience.
Collection Structure
Product and collection architecture built for fast-fashion browsing and catalogue updates.
Email Platform
Launch and lifecycle flows configured for capture, welcome, and retention from day one.
Analytics Layer
Full tracking setup for traffic, conversion, and customer behaviour from launch day.
What Brands Usually Ask Us
Retail to Ecommerce, Done Right
Launching ecommerce for the first time is a one-shot opportunity to get it right. Mayday Internet builds new ecommerce channels that are brand-aligned, operationally ready, and set up to grow — not just go live.
Launch Specialists
We’ve built ecommerce channels from zero for retail brands — we know what a strong launch looks like.
Mobile-First Always
Every store we build is designed for mobile first — because that’s where your customers are.
Fast Turnaround
30-day builds don’t mean cutting corners — they mean a focused, experienced team that moves efficiently.
Growth Ready
We build for where you’re going — not just where you are on launch day.
- ✦ Get Started
Expanding retail into ecommerce?
Whether you’re launching for the first time or scaling an existing channel we can help you do it right.
