✦ Enterprise Migration
Kalyan Silks
Kalyan Silks — India’s most trusted textile brand — needed an ecommerce presence that matched its century-old legacy. Mayday Internet rebuilt it from the ground up on Shopify in 40 days.
Key Results
+45% Conversion
+40% Speed
−20% Bounce
Kalyan Silks — a century of textile excellence, now online.
Overview
Modernising a century-old textile brand's digital infrastructure — from a struggling Magento system to a high-performance Shopify ecosystem, in 40 days.
Kalyan Silks
Apparel & Fashion Retail
Magento → Shopify
Real Results, Real Growth
Within weeks of relaunch, the numbers moved — fast. Conversion rates climbed, pages loaded faster, and bounce dropped. More importantly, the team could breathe again.
+45% Conversions
Conversion rate nearly doubled post-migration on the new Shopify storefront.
+40% Site Speed
Core Web Vitals improved significantly — faster pages, better Google ranking signals.
−20% Bounce Rate
Users stayed longer, explored more, and dropped off far less than before.
Magento Couldn't Keep Up Anymore
The Magento platform was heavily customised — and heavily broken. Slow speeds, checkout drop-offs, and a fragmented catalogue were costing the brand real revenue, every single day.
Speed Crisis
Pages loaded slowly on mobile, pushing customers away before they could buy.
Checkout Friction
High cart abandonment due to a broken, confusing checkout experience.
Hard to Manage
Catalogue updates, order management, and operations were manual and slow.
Poor Mobile UX
Cluttered layouts and unresponsive design created friction on every device.
Strategy, Build, Launch, Optimise
Mayday Internet didn’t patch the old system — we rebuilt it properly. Every layer was addressed: platform strategy, UX redesign, custom development, integrations, and automation — all delivered in 40 days with zero downtime.
Platform Strategy
Chose Shopify for enterprise reliability, speed, and long-term scalability.
Full Migration
Products, orders, customers, and SEO assets moved from Magento — zero data loss.
UX Redesign
Custom Shopify theme built for conversion, performance, and mobile-first browsing.
System Integrations
ERP, shipping carriers, payment gateways — all connected into one clean system.
Automation Layer
Shopify Flow, WhatsApp automations, AI chatbots, and custom email flows deployed.
Old Store vs New Store
Two platforms. One decision. Everything you see here is the result of rebuilding from the ground up — not patching what was broken, but replacing it entirely.
Before Homepage (Magento)
After Homepage (Shopify)
Product Page UI
Mobile UI
Client Review
"Operations teams reported significantly reduced friction and improved confidence in the platform. Digital and marketing teams now have better visibility and the tools to act quickly — something that wasn't possible before."
Technology Behind the Build
Every tool was chosen with purpose performance, scalability, and zero vendor lock-in risk.
Shopify
Enterprise ecommerce platform powering the entire storefront and checkout.
Shopify Flow
Automation engine handling order logic, tagging, and operational workflows.
ERP Integration
Centralised inventory and order management synced live with the store.
WhatsApp Flows
Customer communication and order updates automated via WhatsApp.
Custom Email Flows
Triggered email sequences for cart recovery, post-purchase, and retention.
Built for Complex Brands
Mayday Internet specialises in ecommerce systems for brands that depend on digital commerce as core business infrastructure — not just a side channel. We’ve built, migrated, and scaled stores where failure isn’t an option.
Enterprise-Ready
We build for scale — architecture, integrations, and automation that handles real business complexity.
Zero-Risk Migration
Our migration playbook is built to protect SEO, data, and revenue throughout every transition.
Systems Thinkers
We connect the dots between platform, ERP, logistics, and marketing — not just the frontend.
Long-Term Partners
We don’t disappear after launch. Ongoing support and optimisation are part of how we work.
- ✦ Get Started
Working on A Similar Challenge?
We work with brands that take ecommerce seriously. Let’s talk about what’s possible for yours.
